Brand book, 4cars.lt

Brand strategy

Who 4 Cars UAB is, how the HOCUS network fits, who the brand speaks to and what it promises them.

Who 4Cars is

Operating company

4 Cars UAB is the operating company behind the HOCUS car cleaning network. The service is professional hand car washing, interior cleaning and automotive care. The promise is three words long: Profesionalu. Patogu. Patikima. The mission behind it is cleanliness, quality and trust.

Since the network began, 20+ years of car care

Legal entity: 4 Cars UAB
Company code: 305915670
VAT number: LT100014521519
Registered address: Laisvės pr. 3, Vilnius, 04215 Vilniaus m. sav., 3 aukštas
Network: HOCUS, 9 car cleaning centres
Geography: Vilnius and the surrounding area, including Riešė

Brand architecture

4Cars operates, HOCUS serves

Corporate identity

4Cars

The operator. Owns the standard, the company details, the invoices, the recruitment and this brand book. Speaks to partners, authorities and staff. Uses the 4cars.lt lockup and the violet and ink palette on this page.

operates

Consumer network

HOCUS

The service network a driver actually visits. Nine centres, each named after its place. Carries its own signage and its own purple or orange location accent.

The purple and orange accents mirror the two location groups shown on the HOCUS website and are used here only as location colour coding: five purple centres, four orange centres. Nothing in the current project documents a service level, a price tier or a quality difference behind the two colours. Do not attach any such meaning to them in campaign copy until the business confirms it in writing.

Positioning

Lithuanian is the master language

Language

4Cars valdo HOCUS automobilių švaros centrų tinklą Vilniuje. Rankomis atliekamas plovimas ir salono valymas, vienodas švaros standartas kiekvienoje lokacijoje.

4Cars operates the HOCUS network of car cleaning centres in Vilnius. Hand washing and interior cleaning, delivered to one standard of clean at every location.

Personality

How the brand behaves

ProfessionalCasual
Trained hands, repeatable method, no improvisation.
ConvenientDemanding
Nine addresses, shopping centre parking, no appointment ritual.
ReliableUnpredictable
The same result in Ogmios and in Riešė.
PreciseApproximate
Detail work on interiors, edges and trim.
WarmClinical
Human, plain spoken, never salesy.

Everyday drivers

Primary

Kasdien važiuojantys vairuotojai, kuriems reikia patogaus ir patikimo plovimo netoli namų ar prekybos centro.

Drivers who want a dependable wash close to home or to the shopping centre they already visit.

Needs

Predictable quality
Parking and location convenience
Short, honest waiting time

Reasons to believe

9 locations across Vilnius and Riešė
One standard of clean
20+ years of car care

Demanding car owners

Primary

Išrankūs automobilių savininkai, kuriems svarbi apdaila, rankų darbas ir rezultatas be kompromisų.

Enthusiasts who judge the finish: hand work, edges, trim, interior detail.

Needs

Hand work, never brush automation
Care for finish and materials
Attention to interior detail

Reasons to believe

Only hand performed washing and cleaning
Quality first, stated on the site
Flawless result promise

Companies and fleets

Secondary opportunity

Įmonės ir automobilių parkai. Šiuo metu tai galimybė, o ne patvirtinta paslauga.

Companies and fleet operators. Treat this as an opportunity, not an advertised service.

Needs

Volume scheduling
Invoicing and reporting
Consistent standard across a fleet

Reasons to believe

4 Cars UAB is a registered operator with VAT registration
Multi location coverage

No fleet offering is documented in the current website content. Do not publish fleet claims, pricing or service levels until the business confirms them.

Messaging hierarchy

Say the first line before the second

01Primary message
Automobilių švaros centrai. Profesionalu. Patogu. Patikima.
Car cleaning centres. Professional. Convenient. Reliable.
Hero, covers, campaign openers, the end card of any film.
02Support message
9 HOCUS švaros centrai. Vienas švaros standartas.
9 HOCUS cleaning centres. One standard of clean.
Second line under the primary message, social sub lines, map and locations material.
03Proof message
20+ metų patirties automobilių priežiūros srityje.
More than 20 years of car care experience.
Body copy, about pages, recruitment, business documents.
04Action
Raskite artimiausią HOCUS lokaciją.
Find your nearest HOCUS location.
Buttons, story stickers, end frames. Always paired with the locations link.

Sample messages

Approved wording, ready to place

Rankomis. Kruopščiai. Kiekvieną kartą.

By hand. Thoroughly. Every time.

Devyni centrai, vienas švaros standartas.

Nine centres, one standard of clean.

Salonas, kuris atrodo kaip pirmą dieną.

An interior that looks like day one.

Švara, kuria pasitikite.

Cleanliness you can rely on.

Jūsų automobilis, mūsų rankos.

Your car, our hands.

Geographic overview

From the live location data

Purple accent

5 locations

HOCUS OGMIOSJ. Kubiliaus g. 16
HOCUS FORUM PALACEKonstitucijos pr. 26
HOCUS PANORAMASaltoniškių g. 9, -1 aukštas
HOCUS 3 BURĖSLvivo g. 25
HOCUS OZASOzo g. 18, -1 aukštas

Orange accent

4 locations

HOCUS UKMERGĖSUkmergės g. 130, Vilnius
HOCUS SAVANORIŲSavanorių pr. 176F
HOCUS RIEŠĖMolėtų pl. 13, Riešė
HOCUS VYTENIO 63Vytenio g. 63, Vilnius

Nine locations in total, eight in Vilnius and one in Riešė, just north of the city. The coordinates, addresses and accent colours come from the live site data, so this overview updates with the website and never invents a location.

Symbol

The beeldmerk: the slashed “4”. It is the compact form of the identity and the source of every icon, avatar and sticker on this page.

White on ink

Violet on light

Ink on light

Construction

The symbol is the slashed “4” on its own, with no sparkle, no accent marks. The diagonal cut always runs parallel to the stem and the counter stays open. Reproduce it only from this vector.

28px

44px

72px

When to use the symbol

Square and circular spaces: app icons, avatars, stickers, stamps.
Anywhere the full lockup would fall below 90 px wide.
As a repeating pattern element, never mixed with the wordmark in the same block.

Clear space

Half the symbol’s height on all four sides. Minimum size 16 px on screen, 6 mm in print.

Logo

The lockup pairs the slashed “4” with a bold geometric “cars” and a lighter “.lt” suffix. SVG for digital and print, PNG or WebP for everything else.

Primary on dark

Inverse on light

Violet

Mono white

Mono black

Email logo

White lockup from the frozen vector master, transparent PNG for dark email headers. Delivery status for email is shown in the admin email settings.

Clear space & minimum size

Keep clear space equal to the height of the “4” on all four sides. Never render the lockup below 90 px wide on screen or 25 mm in print. Below that, use the square icon.

90px

150px

240px

Logo motion

Seven approved movements built on the untouched outlines: reveal, sweep, assembly, entrance, idle, loading and the social sting.

Loading logo motion

App icons and avatars

Launcher icons, favicons and social avatars, exported at every size the platforms ask for.

Loading icons and avatars

Colour

Ink carries the brand, violet carries the energy. Click any swatch to copy its hex value.

Violet

#7C4DFF

Primary action, accents, links

Violet Deep

#5B21B6

Pressed states, gradient end

Ink

#0B0A0F

Site background, night surfaces

Graphite

#1A1720

Cards and raised surfaces on dark

Cloud

#F7F6FA

Light section background

White

#FFFFFF

Wordmark, text on dark

Usage ratio

70% ink · 18% cloud · 12% violet. Violet is a signal colour, so use one primary action per view.

Typography

One family, six steps. Poppins covers headline, interface and Lithuanian diacritics.

Typeface

Poppins

A geometric sans with circular bowls that mirror the rounded forms of the wordmark. Weights 300 to 800, Latin Extended for Lithuanian diacritics.

ĄČĘĖĮŠŲŪŽ ąčęėįšųūž 0123456789

Display / 60 · Bold

Švara, kokybė, pasitikėjimas

H1 / 48 · Bold

Švara, kokybė, pasitikėjimas

H2 / 36 · SemiBold

Švara, kokybė, pasitikėjimas

H3 / 24 · Medium

Švara, kokybė, pasitikėjimas

Body / 16 · Regular

Švara, kokybė, pasitikėjimas

Caption / 12 · Medium, tracked

Švara, kokybė, pasitikėjimas

Social preview image

The single Open Graph and X preview image used by every page on the site, with its exact sizes, safe area and download files.

Loading social preview

Promotional film

A fifteen second film rendered live in the browser from the site photography, the logo outlines and the palette.

Loading promo film

Stickers and emoji

A companion set for chat, social and support. Derived from the symbol, never a replacement for it.

Loading stickers and emoji

Hero and campaign images

Ready compositions for landing pages, campaigns, decks and hiring, in clean and approved text versions.

Loading hero and campaign

Email and newsletter

Five responsive messages with subject lines, preheaders, desktop and mobile previews and downloadable HTML.

Loading email

Business documents

Invoice lockups, thermal receipt marks, sample paperwork and the company stamp, all at print scale.

Loading business documents

QR codes

Codes for the website, the locations page, the phone number and the mailbox, all print ready.

Loading qr codes

Applications

How the system behaves on buttons, signage and campaign surfaces.

Lokacijos

Buttons

Fully rounded, 14px semibold label, violet fill on dark, never outlined on photography.

HOCUS

Švaros centras

J. Kubiliaus g. 16

Location signage

Site name tracked out in caps, address in muted grey underneath.

Vienas švaros standartas

Campaign panel

The violet gradient is reserved for campaign surfaces, never for body backgrounds.

Voice

Plain, precise, three beat. The tone of a workshop that finishes the job properly.

Short, factual, confident.
Lead with the service and the result.
Lithuanian first, English mirrors it exactly.
Three-beat rhythm: Professional. Convenient. Reliable.

Don’t

Superlatives without proof.
Technical jargon about chemicals.
Machine-translated mixed sentences.
Long stacked adjectives.

Writing and punctuation rules

Permanent hard rules for every word published under this brand. They override stylistic preferences and any generated copy.

Permanent hard ruleOverrides stylistic preferences and any generated copy.

No em dashes, no en dashes

Em dashes and en dashes are prohibited in all website copy. They must never appear in titles, descriptions, interface text, metadata, accessibility text, marketing content, legal content, or generated text. Rewrite the sentence using standard punctuation or separate sentences. This is a permanent brand rule and applies to all current and future content.

Forbidden

em dash, en dash

Use instead

, . : ; ( )

or split into two sentences

Where it applies

Page titles, headings and subheadings
Paragraphs and descriptive text
Buttons, navigation labels and menus
Forms, input placeholders and validation messages
Tooltips, popups, modals, banners and notifications
Product descriptions, blog posts, FAQs and testimonials
Metadata, SEO titles and SEO descriptions
Image alt text, ARIA labels and structured data
Footer text, legal text and cookie notices
Error messages, loading messages and empty states
Dynamically generated content and reusable components
Any future content added to the website

The one allowed dash

The standard hyphen is allowed only where it is grammatically required: inside a compound word, a reference number, a date, a URL, an email address, a phone number, a code, or a technical identifier. It is never a substitute for a removed em dash. Rewrite the sentence instead of swapping one dash for another.

Automated enforcement

The repository ships a validator at scripts/check-dashes.mjs. It scans every source and content file and fails the build when either character is found, so no future page, component or generated string can reintroduce them.

How to rewrite

Never

4cars.lt [em dash] profesionalus automobilių plovimas

Always

4cars.lt: profesionalus automobilių plovimas

Never

9 HOCUS švaros centrai Vilniuje [em dash] vienas švaros standartas.

Always

9 HOCUS švaros centrai Vilniuje. Vienas švaros standartas.

Never

Weights 300 [en dash] 800, Latin Extended

Always

Weights 300 to 800, Latin Extended

Misuse

The short list of things that break the mark.

4cars.lt

Do not stretch or condense

4cars.lt

Do not rotate

4cars.lt

Do not add shadows

Also never recolour the wordmark outside the approved variants, never place it on a busy area of a photograph without a scrim, and never add a sparkle, star or any other accent above the “4”.

Governance and production

Asset tiers, naming, exports, accessibility, photography, co-branding and the checklist that signs work off.

Version

This document

2.0

Updated 2026 09 03

Owner. 4 Cars UAB

Scope. 4cars.lt website, HOCUS network communication, campaign and document assets

6 colour tokensPoppins9 locations

Master assets

Frozen. They may be placed and scaled, never redrawn, recoloured outside the approved variants, or restyled.

Logo lockup
Slashed 4 symbol
App icons and favicon
Colour tokens
Poppins type scale

Change control. Only with written approval from the brand owner, followed by a full re-export of this book.

Campaign assets

Built from the masters for a specific purpose. Copy and crop may change per campaign, geometry and palette may not.

Social templates
Hero and campaign compositions
Promotional film
Email templates
Stickers and emoji

Change control. Per campaign, by the marketing owner, inside the rules on this page.

Illustrative examples

Drawn to show how the system behaves. They are not deliverables and must never be published as real communication.

Sample invoice header
Sample receipts
Fleet email concept
Recruitment hero concept

Change control. Freely, as long as the example stays clearly labelled.

Naming convention

4cars-{asset}-{variant}-{size}.{ext}

Lower case only, words separated by single hyphens, no spaces and no diacritics in filenames.
Asset comes first so a folder sorts by type: logo, symbol, icon, social, hero, email, receipt, sticker.
Variant carries colour, language or state: light, dark, mono-white, lt, en, clean, transparent.
Size is the pixel width for raster files and the millimetre width for print files.
Vector masters keep no size segment, because they have no fixed size.

4cars-logo-mono-white.svgVector lockup, white, for dark surfaces

4cars-social-instagram-post-lt-1080.pngFeed post, Lithuanian copy, 1080 px

4cars-hero-website-desktop-lt-clean.webpDesktop hero, no text, web format

4cars-receipt-mark-black-only-18mm.svgThermal symbol, pure black, 18 mm

4cars-sticker-drop-transparent-512.pngSticker, transparent, 512 px

Export guidance

Digital and print

Vector master: SVG. Text converted to outlines only when a printer asks for it.
Web raster: WebP first, PNG as the fallback, sRGB, 72 dpi, longest edge under 2560 px
Social: PNG at the platform size exactly. No upscaling, no re-cropping after export.
Photography: JPEG at quality 0.9, sRGB, no visible banding in the ink gradients
Office print: PDF or 300 dpi PNG, CMYK conversion handled by the printer, black text at 100 K
Large format: SVG or 150 dpi at final size, minimum lockup width 120 mm
Thermal: Pure black 1 bit, 203 dpi, no tints or gradients
Video: WebM VP9 from this page, 1920 x 1080 at 30 fps, hand to an editor for broadcast formats

Accessibility and contrast

Measured live from the tokens

Pair	Sample	Ratio	Verdict	Use
White on ink	Švaros standartas	19.73	AAA	Body copy on the site and on every dark surface
White on violet	Švaros standartas	5.26	AA	Buttons, pills and reaction badges
Violet light on ink	Švaros standartas	6.12	AA	Sub lines, labels and quiet accents
Ink on white	Švaros standartas	19.73	AAA	Invoices, receipts and printed documents
Violet on white	Švaros standartas	5.26	AA	Links and headings on light backgrounds
Ink on cloud	Švaros standartas	18.33	AAA	Email body copy and light panels

Body copy needs 4.5 to 1. Large text, from 24 px or 19 px bold, needs 3 to 1.
Never signal state with colour alone: pair the accent with a label, an icon or a shape.
Focus rings stay visible on every interactive element, including inside dark panels.
Every control has a readable name, and every animation honours reduced motion.

Photography

What the camera looks for

Close, tactile automotive detail: paint, glass, leather, water and foam.
Low key exposure with one clear light source and deep shadow.
Violet reflection or violet spill somewhere in the frame, never a violet filter over everything.
Hands and tools at work are welcome. The work is the subject.
Real cars in real bays. Nothing rendered, nothing staged with props that are not used.

Avoid

Number plates, faces or anything that identifies a customer.
Competitor branding, third party logos and licensed stock footage.
Bright daylight studio looks, white backgrounds and flat lighting.
Heavy filters, chromatic aberration and lens flare stickers.
Images that suggest services the network does not offer.

Layout and spacing

Structure

Grid: 12 columns on desktop, 6 on tablet, 4 on phone
Spacing scale: 4, 8, 12, 16, 24, 32, 48, 64, 96, 128 px. Nothing between the steps.
Section rhythm: 80 px vertical padding on phone, 112 px from the large breakpoint
Measure: Body copy stays between 55 and 75 characters per line
Corner radius: 12 px controls, 16 px cards, 20 px panels, 999 px pills
Hero safe area: 7.2 percent of the short edge on every side
Logo clear space: Half the symbol height around the full lockup

Co-branding

4Cars and HOCUS

4Cars is the operator

4 Cars UAB signs contracts, invoices, receipts, recruitment and corporate communication. The 4cars.lt lockup leads on every document that carries legal or financial weight.

HOCUS is the network

Customers meet HOCUS at the bay. Location names, signage and directions use the HOCUS name. In 4Cars materials HOCUS is set in the brand typeface as a word, not as a competing lockup.

Order and spacing

When both appear, 4cars.lt sits first, then a vertical hairline at 40 percent opacity, then the HOCUS wording. Clear space between them is at least one symbol height.

Accent colours

The purple and orange accents distinguish locations inside the network exactly as the website uses them. They are wayfinding, not service tiers, and no other meaning may be attached to them without a documented decision.

Partner marks

A third party logo never touches the 4cars lockup. Separate them with a hairline, match optical weight rather than pixel height, and keep 4cars on the left in Lithuanian materials.

Brand strategy

Symbol

Logo

Logo motion

App icons and avatars

Colour

Typography

Social preview image

Social asset studio

Promotional film

Stickers and emoji

Hero and campaign images

Email and newsletter

Business documents

QR codes

Applications

Voice

Writing and punctuation rules

No em dashes, no en dashes

Misuse

Governance and production